I blog on Saturdays.

16 Apr

The “best times to tweet” and “peak Facebook hours” are overwhelmingly available online; but what about influential blogging schedules? I’m the type that would rather ask a question–since there are no stupid ones–than assume something wrongly. That said, I am not going to assume that just because my Facebook wall is active, my blog hits will rise with a post.

According to a Facebook user activity study published on Mashable, “The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. E.T.” Furthermore, the most pronounced of these spikes is at 3:00 p.m. and on Wednesdays. Sundays have the least traffic. The same study asserts that Facebook “posts published in the morning tend to perform better than those published in the afternoon.” However, I said it once and I’ll say it twice…just because my Facebook homepage is red with notifications, does not necessarily mean it’s a prime time to blog.

So when is the optimal time to publish a blog post, in order to reach the largest audience? According to research compiled five years ago (which even that was hard to find on Google!), Friday mornings at 9 a.m.

A CyberWyre-hosted study makes some simple observations and applies them to online user activity. People work Monday through Friday. If they do at all, workers usually take a break between 10 a.m. and noon to visit personal websites from their office computer. Wednesdays and Thursdays tend to be the busiest days at work and oftentimes breaks go untaken. Fridays are the most laid-back. Blah blah blah.

“Friday morning at 9 a.m. should reach the most readers out of the entire week.”

Friday...

...before 10 a.m.

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4 Responses to “I blog on Saturdays.”

  1. Elaura Rifkin April 18, 2011 at 6:17 am #

    These are really neat stats!

  2. cristinadunning April 18, 2011 at 9:29 pm #

    Hi Elaura, thanks for checking out my blog and commenting! It is interesting data isn’t it? I wish the blog study were more recent. If you look yourself, I think you’ll notice finding this statistic isn’t easy…not sure why…

  3. pdxsx April 19, 2011 at 9:02 am #

    Good research on stats, Christina. I wonder if those peak times correspond to the west coast as well, since people are getting up, getting lunch and ending their day at the same time as those EST times.

    ~J

    • cristinadunning April 19, 2011 at 9:52 pm #

      Good point. Since the article cites more relative data (i.e. that most people take a break around 10 a.m.), I would imagine the “9 a.m. Friday” is dependent on the coast, and not strictly 9 a.m. EST/6 a.m. PST.

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