Company Blogs…my personal opinion.

14 May

(I guess everything on here is my person opinion though, isn’t it?)

For two main reasons, I think companies, specifically PR/advertising agencies, should have blogs:

  1. To keep current clients happy and updated
  2.  So potential clients can “get to know” them

Company blog material should consist of event photos and stories so clients can view their reports in a fun manner, instead of just as clips and coverage numbers. Aside from clients, anyone that attended the event might also like to read the post as well. Such posts could also be updated on the company’s Facebook page and tweeted so that the re-cap reaches people beyond their normal network–gaining even more publicity for the client!

Other blog material should be news/industry related–a reply to a Mashable or New York Times article, for example. Creating new material based off of a controversial or impacting topic will show the agency’s knowledge and expertise in the field. This is comforting to potential new clients.

Finally…optional, but beneficial…employee spotlights. Highlighting account executives, interns or developers who oftentimes do not interact with clients will allow both current and potential clients to “get to know” the company.

Example: R/West

When they make time to post, the Portland, Ore.-based and full-service PR agency R/West does a great job! Photos feature employees in the office and showcase various client events. (Allow me to politely suggest that they could work on frequency and adding PR-specific content, however.)

...R/West employees.

...R/West event.

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5 Responses to “Company Blogs…my personal opinion.”

  1. mrblisterdundee May 15, 2011 at 2:50 pm #

    This is a great point. A few Columbian reporters operate blogs, and the paper brings in community members with specific knowledge sets to make blogs through its websites. Blogs increase transparency and make companies appear more personable.

  2. atomicpoet May 15, 2011 at 3:12 pm #

    The first thing I do when at a company’s website is look for a blog. If I don’t see it, I get the impression that they only have a web presence because they have to. In which case, why bother having a website at all?

  3. sarawaltemire May 15, 2011 at 3:15 pm #

    Great post, Cristina! I definitely agree that a company blog is important for any organization. It’s great to show that your agency is knowledgeable about trends in the industry and that there’s are real people behind the company! Maybe you can offer to do some posts on the industry for R/West.

  4. Scout Superstar May 15, 2011 at 7:44 pm #

    Great Post Cristina!

  5. cristinadunning May 15, 2011 at 10:13 pm #

    Thanks for the compliments and conversation! I love seeing feedback on posts. Sara, I’ve suggested I blog for them and everyone likes the idea…now, to find the time!

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