Meeting the Media

22 May

Two Fridays ago I had the opportunity of meeting with and working alongside local media and TV personalities from Fox 12 Oregon (KPTV and KPDX), News Channel 8 Portland (KGW) and The Oregonian and Oregon Live.

Ron Tonkin Auto‘s new car selling campaign recognizes Zombie Awareness Month and consists of zombie-themed television and radio commercials, a guide to “Fighting Zombies: the fun and easy way” and a zombie flash mob in Portland’s popular amphitheater, Pioneer Courthouse Square.

So on Friday the 13th zombies invaded Portland.

R/West, the agency behind Tonkin’s zombie apocalypse, purchased segments from Fox 12 Oregon’s and PDX TV’s news anchors Joe V. and Chloe Houser, who came on set, got bit and transformed into zombies over the course of their segments. Hair, makeup and filming went from 2 a.m. until 9 a.m., then the zombies had a break until their flash mob at noon. During the break they caused havoc at the Pioneer Place Mall, Starbucks and on the Metropolitan Area Express (MAX). Around 11:30 a.m. the Tonkin zombies, as well as nearly a dozen other Portlanders in their best zombie attire, made their way back to the amphitheater.

At noon sharp the dancing flash mob commenced.

Word of the flash mob caught The Oregonian’s print and online publication’s attention; they arrived just in time with a group of five reporters/camera crew. News Channel 8 Portland, whose studio has windows onlooking Pioneer Courthouse Square, saw the flash mob occurring, came out to watch, then asked for a second, staged flash mob so they too could cover it!

free media coverage = success

Although I was star-struck at first, all the newscasters and representatives I met were down to earth and friendly, making for a relaxed first media experience. Fox 12 Oregon was the only station “in” on the advertisement, but after the others found out, they still filmed and aired our spots, and congratulated R/West and Tonkin for coming up with one hell of a Friday the 13th campaign:

Fighting zombies is hard. Buying a car shouldn’t be.

At Tonkin, we make both easy.

Me with Joe V. from Fox 12 Oregon!

For your ghoulish pleasure, view all event photos here, News Channel 8 Portland coverage here and Oregon Live coverage here. Fox 12 Oregon coverage must be purchased.


2 Responses to “Meeting the Media”

  1. jessimckain May 23, 2011 at 4:44 pm #

    Sounds like an awesome experience, Cristina. Thanks for sharing & I love the photo of you with the Zombies! Awesome.

  2. Jake Neilson May 23, 2011 at 6:10 pm #

    so cool! Nice post!

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