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Hello. I’ve missed you.

5 Dec

Where has the time gone?

In my first post back, let’s get to know each other again?

I do PR. My favorite color is purple. I used to have blue hair–frequently, I miss it. You can get to know me even better by following my Twitter, @SillyCristina.


  • 13th: Took the day off from work to…graduate college.
  • 14-17th: Back to work!
  • 18th: After months of behind-the-scenes PR prep, the World Naked Bike Ride took place. (A big thanks to then-client and event sponsor Bridgeport Brewery.) The event doubled as my going away party at R/West.
  • 19th-22nd: Moved out of Sherwood, Ore. and back in with my parents in Salem, Ore., briefly.
  • 25th: GRAD PARTY!!!!!!
  • 26th-28th: Packed and…
  • 29th: hopped on a one-way flight to California with two suitcases, one full of shoes.
  • 30th: Met up with Joel and Mike for my first happy hour(s) in San Francisco!!! Pt. A –> Pt. B


  • 4th: I was living in San Jose with my cousin (notice I didn’t call you my aunt, Kathleen) who took me in as one of her own and served me sweet lemonade at a family BBQ.
  • 5th: First day at my new internship at Knock Twice (K2x). The rest is history…I am now an employee!
  • 6th-?: I drove my cousin’s Prius until I wrecked it. Then I took the train everyday to work. Both modes took about 2.5 hours each way–it was a fair trade, car-dancing for sitting-up sleeping.

Traveling 5 hours per day took its toll on me…August, September and October are a bit of a blur. At some point I traveled to San Diego for BlogHer and Las Vegas for MAGIC, courtesy of K2x.


  • 1st: San Francisco!!!!!!!!!!!! (Moved.)
  • 4th: Oregon.
  • 9th: Los Angeles for a private “Hollywood Meets Silicon Valley” party.
  • 18th: Foot surgery.
  • 23rd: Back to Oregon.
  • 30th: Whew!


  • 5th: Hello. I’ve missed you.



I left my heart in San Francisco…

5 Jun

…not really, it just seemed like a catchy post title.

I’m moving to San Francisco in a matter of WEEKS–date T.B.D., but tentatively June 26. I’m excited, nervous and realizing what a bitter/sweet time this is. I have friends and family I’ll miss, but like any PR person, I know I’ll make more (“make more” NOT “replace”). There are favorite restaurants I’ll look forward to dining at when I come back to visit (e.g. Portland City Grill), but SF has some of the best cuisine in the world, so I won’t complain. And then there’s the hipsters, which… Oh wait. I won’t miss.

Portlandia is an odd town. It’s been fun for a short while, but it’s not for me. The first time I visited San Francisco however, I knew I wanted to live there. Mom thought I was just dreaming big like young kids do… And now, we’re coming to terms together that this is my dream and dreams do come true–with your own hard work and dedication.

I am however moving jobless.

I went there this past weekend and had four interviews, all which went well and encouraged the move, reassuring I’ll have a job within weeks. When I go back and move, I’ll have at least three other interviews lined up. Know that I’m determined to make my move and life successful and stay tuned!

Goodbye Portland, hello San Francisco…

635+ miles...

It’s time to spruce up your portfolio!

29 May

Newly-graduated, journalism-type majors need portfolios. I don’t care what you say or what you do or don’t want. In fact, I’ll say it again. Newly-graduated, journalism-type majors need portfolios.

Journalism degrees (e.g. public relations, advertising, any sort of writing, etc.) are not nearly as much about what you know, but rather what you can produce. It is not enough to say “I compiled a thirty-page research document” or “I monitored coverage and produced a PowerPoint clip report.” Having work to show is crucial. Anyone can write thirty pages, and PowerPoint isn’t hard to learn. Doing it and doing it well are two very different things.

Likewise, saying “I can write a press release” is not impressive. What PR grad can’t? Rather, can you write an engaging press release that attracts media attention? (I can, and I can prove it!) So when you go to include a press release, or thirty-page research document, or PowerPoint clip report, also include some form of evaluation. What media attention was earned? How many people in your target audience were reached? What was the estimated ad value had you purchased that same media coverage?

While having an online portfolio (see mine here) is convienent and a LinkedIn is crucial (connect with me here), there’s something to say about having a traditional, tangible portfolio. It’s almost like receiving a handwritten thank you note instead of an email–personal and genuine. Hint, hint: a handwritten thank you note is equally important.

I found this while Googling "thank you notes."


15 May

This afternoon I got a text from a close friend and up and coming blogger Jake Espi, more commonly known as The Kid Espi. He asked if I was free at 7 p.m. and if I would be willing to host a “Twitterview,” an interview via Twitter, for his online magazine and blog, We Out Here. We texted back and forth with details, before I was forwarded three emails with login passwords and potential interview questions.

I was given twenty questions and one hour with Portland-based DJ, DJ Fatboy. I ended up selecting my favorite questions from the list and jumped around, asking them in the most timely order.

Hi, I'm DJ Fatboy.

Sure, I asked questions about his career as a DJ for the past eleven years, but I also picked his brain about his personal life. I found out that the “tough guy” DJ loves Arizona watermelon-flavored iced tea and Raphael the Teenage Mutant Ninja Turtle. Needless to say, the interview was well-rounded and a success.

At the end of the hour, We Out Here was so impressed with my take on the interview and spunkily-phrased questions that they asked me to return next Sunday to host a second artist interview and also noted that a more permanent guest-interviewer position could possibly be arranged! Given my fervor for PR-music fusion, this freelance gig could be the perfect resume experience I didn’t even know I was looking for!

The complete interview can be traced on We Out Here‘s and DJ Fatboy‘s Twitter accounts and will be made available soon at

UPDATE: Read the interview here.

UPDATE: On 5/22 I hosted my second Twitterview, with internationally known street basketball player Grayon “The Professor” Boucher. You can read that interview here.

“Google doodles”

8 May

“Google has put up at least 16 different doodles on its home page to celebrate the 76th birth anniversary of English author and illustrator Charles Roger Hargreaves. Hargreaves is best known for his series of Mr Men and Little Miss books for children.”

(Full article and doodles after the jump.)

Roger Hargreaves

Can I just say I love when Google does this? (My favorite homepage being from Michael Jackson’s birthday a few months after his death.)

Although Google is headquartered in California, their homepage must be set to change on east coast time since I’ve seen two different themes today. For Mother’s Day the homepage simply read “Google,” but the “l” was a long-stemmed daisy. Now, it depicts a different Hargreaves image with each refresh.

I understand having a themed logo for a national holiday, but for an artist’s 76th birthday? So my question is:

Who decides which days deserve a special Google doodle?

I want that job!

Ta Kala Diokomen

7 May

As cliché as it may sound, I cannot imagine what my college experience would be like without Kappa Delta. Being in a sorority has taught me more life lessons than any textbook ever could have.

Growing up I had always been a tomboy and got along better with the guys than girls. I definitely never imagined I would go through formal sorority recruitment! My mom and aunts, all Chi Omega legacies, encouraged me to go through the process—to at least give it a chance so I could make my decision based on personal experience instead of stereotypes.

Put nicely, being on that end of recruitment was an unpleasant experience. Hundreds of girls were judging me, and in my mind I had already judged them. I either wanted to be a Chi-O or I did not want to be in a sorority at all. (Of course, the Chi-Os thought I was a desperate wanna-be and after the first day of recruitment cut me.)

Kappa Delta was my second choice.

The women in the house—although not the most attractive on campus—were warm and welcoming, down to earth, silly, good listeners, well-rounded as a bunch and had an adorable house mom with sweet cinnamon breath and who gave me a hug the second time I met her.

By the end of the week of recruitment Kappa Delta became my first choice. And after four years, the women and house became my sisters and home.

I won’t dismiss that being in a sorority can have a negative connotation, however. Binge drinkers. Promiscuous. Immature. Anorexic. Fake.

Nationally and at the University of Oregon, Kappa Delta is not this type of sorority. Kappa Delta has more philanthropies (four) than any other nationally recognized sorority. All Kappa Deltas must be involved in an activity outside of the sorority and school. We each serve five hours of community service per term (and many serve more!). We have a mandatory GPA of 2.7 or higher. And on Friday nights, alcohol-free sisterhood bonding events are common at the house.

Although some do contribute to it, I strongly believe that the general stereotype of sorority women is wrong. Like any club, we are inevitably social, but the exaggerated and yet also oversimplified ideals of sororities is just wrong. I’m not the only one who feels that way, journalists at USA Today College agree.

Kappa Delta introduced me to my best friends. Kappa Delta networked and bonded me to thousands of other strong women nationally. Kappa Delta nurtured me into the woman I am today, like our five pillars of excellence: Confident. Philanthropic. Socially successful. Intelligent. A leader.

Senior year and my last time on the "KD" side of recruitment.


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