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“weouthere.net”

15 May

This afternoon I got a text from a close friend and up and coming blogger Jake Espi, more commonly known as The Kid Espi. He asked if I was free at 7 p.m. and if I would be willing to host a “Twitterview,” an interview via Twitter, for his online magazine and blog, We Out Here. We texted back and forth with details, before I was forwarded three emails with login passwords and potential interview questions.

I was given twenty questions and one hour with Portland-based DJ, DJ Fatboy. I ended up selecting my favorite questions from the list and jumped around, asking them in the most timely order.

Hi, I'm DJ Fatboy.

Sure, I asked questions about his career as a DJ for the past eleven years, but I also picked his brain about his personal life. I found out that the “tough guy” DJ loves Arizona watermelon-flavored iced tea and Raphael the Teenage Mutant Ninja Turtle. Needless to say, the interview was well-rounded and a success.

At the end of the hour, We Out Here was so impressed with my take on the interview and spunkily-phrased questions that they asked me to return next Sunday to host a second artist interview and also noted that a more permanent guest-interviewer position could possibly be arranged! Given my fervor for PR-music fusion, this freelance gig could be the perfect resume experience I didn’t even know I was looking for!

The complete interview can be traced on We Out Here‘s and DJ Fatboy‘s Twitter accounts and will be made available soon at weouthere.net.

UPDATE: Read the interview here.

UPDATE: On 5/22 I hosted my second Twitterview, with internationally known street basketball player Grayon “The Professor” Boucher. You can read that interview here.

Company Blogs…my personal opinion.

14 May

(I guess everything on here is my person opinion though, isn’t it?)

For two main reasons, I think companies, specifically PR/advertising agencies, should have blogs:

  1. To keep current clients happy and updated
  2.  So potential clients can “get to know” them

Company blog material should consist of event photos and stories so clients can view their reports in a fun manner, instead of just as clips and coverage numbers. Aside from clients, anyone that attended the event might also like to read the post as well. Such posts could also be updated on the company’s Facebook page and tweeted so that the re-cap reaches people beyond their normal network–gaining even more publicity for the client!

Other blog material should be news/industry related–a reply to a Mashable or New York Times article, for example. Creating new material based off of a controversial or impacting topic will show the agency’s knowledge and expertise in the field. This is comforting to potential new clients.

Finally…optional, but beneficial…employee spotlights. Highlighting account executives, interns or developers who oftentimes do not interact with clients will allow both current and potential clients to “get to know” the company.

Example: R/West

When they make time to post, the Portland, Ore.-based and full-service PR agency R/West does a great job! Photos feature employees in the office and showcase various client events. (Allow me to politely suggest that they could work on frequency and adding PR-specific content, however.)

...R/West employees.

...R/West event.

Suggestions?

1 May

Only seven posts in and I’m already running out of blog topics. As mentioned in my initial post, I hope to use this blog somewhat professionally, but also in a fun manner showing my social side. That said, a notable although unplanned theme across my blog is moderation. This situation is no exception.

Sure, I could blog about the NASDAQ or Osama bin Laden’s death, but would these posts be entertaining? Doubt it. Oppositely, I could post my views on the Royal Wedding or summer 2011 fashion trends, but would these topics further me at all professionally? Unlikely. As the worlds of business and pleasure need a balance, so too does my blog.

I like to think I'm well rounded...

Although this blog topic in itself might initially seem boring, it’s actually a common one. In fact, communications guru Chris Brogan ranked it number nine in his “100 Blog Topics” list. Among others (that I find balanced and you can likely expect posts on) are:

  • #1 How I Use Facebook
  • #23 My Mother is On Facebook
  • #35 Do Rock Stars Need Social Media Strategies
  • #55 Breaking Down My Favorite Blog.

In the meantime, I also opened my Twitter up for blog post suggestions. One recommendation was to listen to then summarize interviews held on the Northwest Breakout Show. My long-term public relations goal is to be an artist publicist–so although slightly more “fun” than “professional,” I think this could work. Thank you to friend and local artist The Kid Espifor that idea!

So although I have come up with a few new topics, I’ll ask my readers as well… Do YOU have any blog post suggestions for Up and Coming Cristina Dunning?

I blog on Saturdays.

16 Apr

The “best times to tweet” and “peak Facebook hours” are overwhelmingly available online; but what about influential blogging schedules? I’m the type that would rather ask a question–since there are no stupid ones–than assume something wrongly. That said, I am not going to assume that just because my Facebook wall is active, my blog hits will rise with a post.

According to a Facebook user activity study published on Mashable, “The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. E.T.” Furthermore, the most pronounced of these spikes is at 3:00 p.m. and on Wednesdays. Sundays have the least traffic. The same study asserts that Facebook “posts published in the morning tend to perform better than those published in the afternoon.” However, I said it once and I’ll say it twice…just because my Facebook homepage is red with notifications, does not necessarily mean it’s a prime time to blog.

So when is the optimal time to publish a blog post, in order to reach the largest audience? According to research compiled five years ago (which even that was hard to find on Google!), Friday mornings at 9 a.m.

A CyberWyre-hosted study makes some simple observations and applies them to online user activity. People work Monday through Friday. If they do at all, workers usually take a break between 10 a.m. and noon to visit personal websites from their office computer. Wednesdays and Thursdays tend to be the busiest days at work and oftentimes breaks go untaken. Fridays are the most laid-back. Blah blah blah.

“Friday morning at 9 a.m. should reach the most readers out of the entire week.”

Friday...

...before 10 a.m.

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