Tag Archives: blog material

Company Blogs…my personal opinion.

14 May

(I guess everything on here is my person opinion though, isn’t it?)

For two main reasons, I think companies, specifically PR/advertising agencies, should have blogs:

  1. To keep current clients happy and updated
  2.  So potential clients can “get to know” them

Company blog material should consist of event photos and stories so clients can view their reports in a fun manner, instead of just as clips and coverage numbers. Aside from clients, anyone that attended the event might also like to read the post as well. Such posts could also be updated on the company’s Facebook page and tweeted so that the re-cap reaches people beyond their normal network–gaining even more publicity for the client!

Other blog material should be news/industry related–a reply to a Mashable or New York Times article, for example. Creating new material based off of a controversial or impacting topic will show the agency’s knowledge and expertise in the field. This is comforting to potential new clients.

Finally…optional, but beneficial…employee spotlights. Highlighting account executives, interns or developers who oftentimes do not interact with clients will allow both current and potential clients to “get to know” the company.

Example: R/West

When they make time to post, the Portland, Ore.-based and full-service PR agency R/West does a great job! Photos feature employees in the office and showcase various client events. (Allow me to politely suggest that they could work on frequency and adding PR-specific content, however.)

...R/West employees.

...R/West event.

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Suggestions?

1 May

Only seven posts in and I’m already running out of blog topics. As mentioned in my initial post, I hope to use this blog somewhat professionally, but also in a fun manner showing my social side. That said, a notable although unplanned theme across my blog is moderation. This situation is no exception.

Sure, I could blog about the NASDAQ or Osama bin Laden’s death, but would these posts be entertaining? Doubt it. Oppositely, I could post my views on the Royal Wedding or summer 2011 fashion trends, but would these topics further me at all professionally? Unlikely. As the worlds of business and pleasure need a balance, so too does my blog.

I like to think I'm well rounded...

Although this blog topic in itself might initially seem boring, it’s actually a common one. In fact, communications guru Chris Brogan ranked it number nine in his “100 Blog Topics” list. Among others (that I find balanced and you can likely expect posts on) are:

  • #1 How I Use Facebook
  • #23 My Mother is On Facebook
  • #35 Do Rock Stars Need Social Media Strategies
  • #55 Breaking Down My Favorite Blog.

In the meantime, I also opened my Twitter up for blog post suggestions. One recommendation was to listen to then summarize interviews held on the Northwest Breakout Show. My long-term public relations goal is to be an artist publicist–so although slightly more “fun” than “professional,” I think this could work. Thank you to friend and local artist The Kid Espifor that idea!

So although I have come up with a few new topics, I’ll ask my readers as well… Do YOU have any blog post suggestions for Up and Coming Cristina Dunning?
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