Tag Archives: blogging

Company Blogs…my personal opinion.

14 May

(I guess everything on here is my person opinion though, isn’t it?)

For two main reasons, I think companies, specifically PR/advertising agencies, should have blogs:

  1. To keep current clients happy and updated
  2.  So potential clients can “get to know” them

Company blog material should consist of event photos and stories so clients can view their reports in a fun manner, instead of just as clips and coverage numbers. Aside from clients, anyone that attended the event might also like to read the post as well. Such posts could also be updated on the company’s Facebook page and tweeted so that the re-cap reaches people beyond their normal network–gaining even more publicity for the client!

Other blog material should be news/industry related–a reply to a Mashable or New York Times article, for example. Creating new material based off of a controversial or impacting topic will show the agency’s knowledge and expertise in the field. This is comforting to potential new clients.

Finally…optional, but beneficial…employee spotlights. Highlighting account executives, interns or developers who oftentimes do not interact with clients will allow both current and potential clients to “get to know” the company.

Example: R/West

When they make time to post, the Portland, Ore.-based and full-service PR agency R/West does a great job! Photos feature employees in the office and showcase various client events. (Allow me to politely suggest that they could work on frequency and adding PR-specific content, however.)

...R/West employees.

...R/West event.

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Suggestions?

1 May

Only seven posts in and I’m already running out of blog topics. As mentioned in my initial post, I hope to use this blog somewhat professionally, but also in a fun manner showing my social side. That said, a notable although unplanned theme across my blog is moderation. This situation is no exception.

Sure, I could blog about the NASDAQ or Osama bin Laden’s death, but would these posts be entertaining? Doubt it. Oppositely, I could post my views on the Royal Wedding or summer 2011 fashion trends, but would these topics further me at all professionally? Unlikely. As the worlds of business and pleasure need a balance, so too does my blog.

I like to think I'm well rounded...

Although this blog topic in itself might initially seem boring, it’s actually a common one. In fact, communications guru Chris Brogan ranked it number nine in his “100 Blog Topics” list. Among others (that I find balanced and you can likely expect posts on) are:

  • #1 How I Use Facebook
  • #23 My Mother is On Facebook
  • #35 Do Rock Stars Need Social Media Strategies
  • #55 Breaking Down My Favorite Blog.

In the meantime, I also opened my Twitter up for blog post suggestions. One recommendation was to listen to then summarize interviews held on the Northwest Breakout Show. My long-term public relations goal is to be an artist publicist–so although slightly more “fun” than “professional,” I think this could work. Thank you to friend and local artist The Kid Espifor that idea!

So although I have come up with a few new topics, I’ll ask my readers as well… Do YOU have any blog post suggestions for Up and Coming Cristina Dunning?

Sometimes…I blog on Sundays.

17 Apr

We can all relate.

Whether it be studying, relaxing, releasing endorphins at the gym or a combination of the above, I am a firm believer that Sunday kicks off the rest of the week’s productivity and should be spent cultivating it.

Here’s a glimpse into how I mentally and physically prepare for the work week:

  1. Rise and shine with a power bar for breakfast and a cup of coffee for the road. Straight to…
  2. ZUMBA! at 10 a.m.
  3. Come home and eat a hearty brunch. Usually something high in fiber and protein, like an omelet.
  4. Shower off the ZUMBA!
  5. Errands time! This usually consists of a trip to Target, The Dollar Tree (I wish I was already at the top, the reality is I’m up-and-coming) or both; the bank; the grocery store.
  6. Speaking from experience, it’s important that Step 5 follows Step 3 so I don’t “eat with my eyes” and over-buy at the grocery store.
  7. By the time I get home and unload my goods, it’s usually around 4 p.m.—either time to nap or time to do something active and keep the day rolling!
  8. Because I’ve already had so much fiber and protein throughout the Sunday, I try to keep Sunday dinners light (e.g. salad, soup, half a sandwich, fruit).
  9. Homework time AKA “Sometimes…I blog on Sundays” time.
  10. Finally, I pack as much of my lunch for the next day as I can. I don’t always make time for this during the weekdays, but it’s nice to do a little less on an oh-so-dreaded, Monday morning.
  11. Again, it’s always the goal, but not always the outcome to be in bed by 10 p.m. during the weekdays, but on Sundays I commit to making it happen.

How do you prepare for your upcoming week?

I blog on Saturdays.

16 Apr

The “best times to tweet” and “peak Facebook hours” are overwhelmingly available online; but what about influential blogging schedules? I’m the type that would rather ask a question–since there are no stupid ones–than assume something wrongly. That said, I am not going to assume that just because my Facebook wall is active, my blog hits will rise with a post.

According to a Facebook user activity study published on Mashable, “The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. E.T.” Furthermore, the most pronounced of these spikes is at 3:00 p.m. and on Wednesdays. Sundays have the least traffic. The same study asserts that Facebook “posts published in the morning tend to perform better than those published in the afternoon.” However, I said it once and I’ll say it twice…just because my Facebook homepage is red with notifications, does not necessarily mean it’s a prime time to blog.

So when is the optimal time to publish a blog post, in order to reach the largest audience? According to research compiled five years ago (which even that was hard to find on Google!), Friday mornings at 9 a.m.

A CyberWyre-hosted study makes some simple observations and applies them to online user activity. People work Monday through Friday. If they do at all, workers usually take a break between 10 a.m. and noon to visit personal websites from their office computer. Wednesdays and Thursdays tend to be the busiest days at work and oftentimes breaks go untaken. Fridays are the most laid-back. Blah blah blah.

“Friday morning at 9 a.m. should reach the most readers out of the entire week.”

Friday...

...before 10 a.m.

I am not a blogger.

10 Apr

Before I begin, note that I consider myself a “140” sort of girl. Although I read blogs–see my blog roll–and have had internship experience with WordPress, I do not consider myself a blogger. I’ll admit, jumping from Twitter’s 140-characters and brief Facebook statuses all the way to professional blogging sounds like jumping in a cold swimming pool to me.

However, as a senior public relations major and communications minor, I know the growing importance of blogging. So throw me in, baby!

Yes, there is a streak of blue in my hair.

I’m Cristina–formerly Christina. I legally changed my name to reflect my Spanish heritage. I love public relations and social media. I particularly appreciate old school press releases; my friends joke that my husband-to-be would be smart to propose to me in one. I am also a grammar freak. I’m the girl that volunteers to edit her friends’ essays–no Starbucks-payment necessary. (Feel free to point out any typos of mine!) My passion and long-term career goal lie in the music industry. Although I have been caught in the recording studio myself, I prefer behind the scenes work. I aspire to be an artist publicist.

We’ll see how this blog evolves… But I plan on writing in a casual tone, about professional (or at least semi-professional) “stuff.”

Jump in with me! Cristina.

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